Copywriting That Gives Your Customers What They Want
Bad writing is easy. Good writing is difficult. Great writing is painful.
A quote I made up
When it comes to copywriting, one of the biggest problems that a small business owner will face is learning their customers don’t care about their business. Their customers care about themselves.
How people make buying decisions
Think about the last time you purchased a car. When you looked for new or pre-owned vehicle what motivated your purchase? Did you have a specific budget that you had to be under? Did you recently have a baby and needed a four-door sedan instead of your two-door sports car? Did you take gas mileage into consideration? What about the vehicle’s safety rating? Did you want a car color that was easy to keep clean? Did you want a prestigious brand name? What about financing options?
In your search for a car did you ever ask is this dealership the best in the world? Does the dealership owner like to fly fish? Do they sell Amish furniture? Does the dealership have a Pomeranian as the VP of Family Customer Friendship?
So the point is, almost all of your reasons for purchasing a product or service revolves around if the product or service can give you what you want or solve your problems.
What your customers care about are themselves too, and if they need your product or service, they mostly care about if your business can help them get what they want or solve their problems.
How we write sales copy
When we write your sales copy, we research what your customers want and the problems they face. We learn about your business and what you offer. We then write customer-focused sales copy that can be used on your website and in other forms of advertising. The result is customers believe you are the business that can help them get what they want and/or solve their problems.
Tap or click the button below to request a free 15-minute initial consultation. We’ll ask you some questions about your business and then write you an estimate based on your needs.
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