Tap or click the FAQs below to learn more about our web design and digital marketing services, payment options, processes, and other topics.
How do I purchase a Local Business Website?
To purchase a Local Business Website, first contact us for a quote. We will ask you a few questions that will help us understand your business and your marketing goals. We will then send you a proposal and estimate for your total package price. We can then make adjustments if you would like to add or subtract pages or services. Upon your agreement, we will send you an invoice before we begin working.
Are there payment plan options available?
Yes. Payment options depend on the services requested. We will work with you to create an affordable payment plan that fits your budget. Payment installments do not include monthly hosting and maintenance, which will be a separate transaction. Be aware that you do not own your website until paid in full.
What is your build process like?
Our goal is to not just build you a website, we want to build you a marketing asset.
Before we can make your website, we need to get to know your business, your customers, and your goals.
Our build process loosely follows this outline once work begins:
- Email you questions and a checklist of materials we need to complete your website
- Meet with you via phone call to help with questions and materials
- Customize your layout to your business’s brand and color specifications
- Add sales copy and image content
- Ask for revisions and get your approval
- Set up contact forms
- Set up WordPress backend settings
- Set up Google Analytics
- Ask for revisions and get your approval
- Finalize and Launch
What is WordPress?
WordPress is the world’s most popular website builder. In 2021, WordPress powers about 40% of all websites, and is trusted by many famous companies, universities, news organizations, magazines, celebrities, and blogs such as Etsy, Home Depot, UPS, Sony, Zillow, Microsoft, Yelp, IBM, MTV, Disney, and many more.
More specifically, WordPress is a free and open-source content management system (CMS). A CMS such as WordPress allows its users to more easily manage their website content and add functionality to their website with software called themes and plugins.
Go to Website Hosting Maintenance Page
What is website hosting?
A website is a combination of text, images, and code files that work together to display on your computer. A web hosting company uses a computer called a server to store your website files and serve them to your website visitors so they can see your website on their computer.
Why do I need WordPress maintenance?
You are likely familiar with how Windows, Apple, or Android regularly update your computer or smartphone operating systems. They usually do this to add additional features to your device or make your device more secure from hackers.
WordPress does the same thing with its software. WordPress and its third-party theme and plugin developers regularly update their software to add functionality and security.
Unfortunately, sometimes these software updates do not work properly and can cause your website to have technical issues. Your contact forms can stop working, you might experience programming errors, and sometimes your website goes completely blank. You also open yourself up to security issues where hackers or internet robots try to break into your website.
It is easier to prevent a website from being broken than it is to fix a broken website. With WordPress maintenance, we make sure all your code is up to date and your website works properly. In the long run (and the short run), website maintenance saves you time, money, and aggravation.
What’s so special about your hosting and maintenance plan?
Many WordPress designers charge anywhere between $75-$150 per month to host and manage their clients’ websites. We charge $49 per month. How can we charge only $49 per month when others charge 1.5-3x as much.
In the WordPress community, there are over 58,000 choices of free and paid third-party themes and plugins that offer to extend the capabilities of WordPress. These plugins help with contact forms, search engine optimization, security, back-ups, analytics, blogging, and much more. For many business owners all these choices can be confusing.
What happens is business owners don’t have the time or interest to learn about these plugins and they choose plugins that slow down or break their websites. They accidentally choose plugins from disreputable developers which puts their website at a security risk. Some might use too many plugins which slows down their website and is a hassle to keep track of updates.
At KWC Digital our number one focus is to make websites for businesses that help them market their business. We put a lot of research into plugins before we install them and we use as few plugins as possible. All this helps make sure your website runs fast and stays functional.
Can I add any ole’ WordPress plugin that I want on my website?
No. In order to be able to charge such a competitive hosting and maintenance rate, we cannot allow clients to add plugins willy-nilly. If you feel the need to add certain functionality to your website we can assist you with this after we thoroughly research the plugin.
Can I purchase Hosting and Maintenance separately from a website package?
No. At the moment we do not offer hosting and maintenance to websites outside our hosting environment.
What is copywriting?
Copywriting is act or occupation of writing text for the purpose of advertising or marketing. For example, a copywriter writes the advertisements you read online, in print, or watch on TV or the internet.
One of the main objectives of copywriting is to get your reader to take an action. In the case of your website, as a business owner, you most likely want your visitors to contact you by phone or email.
We use specific writing strategies and techniques to persuade your readers to believe your business, your service, or your product gives them what they want or solves their problems. This increases the chances that they will contact you.
Why would I need you to write for me, or take pictures? I can write. I have a smartphone. All you need is words and pictures, right?
With writing, photography, or any other skill, some people practice more therefore they become more skilled at the craft than others.
Copywriting is not about bragging about yourself or your business. Great copywriting is more about your customer and how your business can help them solve their problems and satisfy their wants and needs. Your customer does not care about your business; your customer cares about what your business can do for them. After you figure all this out, you then have to structure your message in such a way that connects with your potential customers.
Photography isn’t about lining a person up in the middle of a smartphone and snapping a picture. Good photography takes your subject and their background into consideration, looks for the lighting that is necessary to properly expose the picture, places the subject in a position that draws your attention to them, and much, much more.
When it comes to image selection, you must find a picture that is appropriate for the copywriting and layout of your webpage. It helps to have smiling people using your product or service in the picture, or an object that represents what you’re sales copy says.
If you have never thought about what I just said, then having us write your sales copy and/or gather your pictures will save you a lot of time and ensure that your website convinces customers to contact you.
How many copywritten words do I get per webpage?
The word count depends on the purpose of the page and how specific the sales copy needs to be. For instance, in the Advanced Site package webpages such as your About and Services pages might have 300-500 words each. Whereas, your homepage, since its a longer page, may be 500-750 words. In the Power Site package more specific service pages may be 500 words or more.
The word count also depends on the design, message and structure of the sales copy. There could be a lot of words on a webpage but it essentially says nothing if your reader doesn’t read it.
Readers read online differently than they do in print. Most scan websites instead of reading them word for word. A great headline with a few well-thought-out words will have more of an impact on your reader than a difficult-to-read giant blob of text with no formatting.
What is image selection?
Along with copywriting, your website needs nice, attractive images to catch your visitors’ attention. The images complement what your copywriting says.
Ideally, your business would hire a professional photographer to visit you and take photos of your staff, facilities, and some of your customers. However, hiring a professional photographer is expensive, time consuming, and may be excessive, if all you need is about 10-20 pictures for a small website.
To help you save money and time, we choose for you and help you choose a combination of original photos and stock photos to best represent your business. If you’re a local business near Pinehurst, NC, we may visit your business to take the necessary pictures.
How many images do I need per webpage?
Quantities depend the type of website you purchase and the purpose of the webpage. For a homepage you might need 6-10 original and high quality stock images. For a Services page, you might need 1-8 images. For an About page, you might need 1-6 images. For a Gallery page, you might need a dozen or more images.
We will help you determine the picture counts based on what type of website you purchase (Starter, Basic, Advanced, or Power).
Can I purchase copywriting & image selection separately from a website package?
Yes, but it costs more. A lot of the work involved in copywriting and image selection is frontloaded; meaning the time we consult with clients at the beginning of building their website helps us when we write their sales copy and select pictures. Therefore, prices for just copywriting and image selection are more expensive and depend on the project.
What is Local SEO?
Local Search Engine Optimization (SEO) helps your business get found in internet searches.
Have you ever did a Google Search for a type of business in a specific town?
For instance, when you type “physical therapist in pinehurst nc” into Google, you will see several potential businesses to choose from. Three businesses will be spotted at the top of the page in a Google Map, and below the 3-pack you will find other 10 websites related to your search.
You can also type your business name into Google. When you search your business name, on a smartphone you will see your business at the top of the page and then 10 websites that might mention your business.
Local SEO uses digital strategies and practices to increase the likelihood that people will find you before they find your competitor.
Why should I want better Local SEO?
Like it or not, if you own a business you are in competition with other people to get customers
In the old days, before the 21st century, local businesses would buy advertisements in newspapers, magazines, and the yellow pages, on billboards, and on the radio and television. Customers might happen to run across your business’s ad or they might pick up a phone book and look in the yellow pages for your specific service. Even then, it would only be by chance that the customer would choose to call your business.
Nowadays, customers use their smartphone to look up businesses. They type in a business and its location (“yoga in southern pines nc”) into Google, and Google displays search results. With people’s increasingly short attention spans, they rarely look past the first ten results. If and when they find your business, they look at your website, and find what others have to say about your business. If your website does not project professionalism, or if you have low online ratings, this increases the likelihood that the customer will not even give you a chance. They will go to your competitor.
So, to answer the original question, you should want better local SEO to increase the likelihood a potential customer will find you and contact your business.
How does the Local SEO Starter Pack help me?
The Local SEO Starter Pack will help you take control of some of the most important online elements that produces local SEO results.
We will perform a thorough SEO audit for your business, share strategies that your business can use to help your rankings, and set up and optimize your website pages and some important online properties.
Will the Local SEO Starter Pack get me to the top of Google?
Probably not.
The Local SEO Starter pack will make sure that your website and some important online properties are set up correctly and professionally. This will give you a good foundation to rank higher in search results, and increase the likelihood that potential customers call you when they find you.
However, if there are a lot of competitors in your area, you will likely need ongoing local SEO to significantly increase your rankings.
Can I purchase the Local SEO Starter Pack separately from a website package?
Yes, but it costs more. A lot of the information and digital assets that we need for the Local SEO Starter Pack comes from what we collected or created building your website. The additional cost depends on the project, and requires detailed quotation.